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Overview
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Introduction
Outline of the Module
Unit 1: What is Culture?
Learning Outcomes and Outline of Unit 1
Introduction-Question
Section 1: What is Culture?
Definition of Culture
Concept of Culture
Iceberg Model of Culture
Summary
Online Activity: The Culture Iceberg
Section 2: Organisation of Culture - the Logical Levels
Cultural Groups - Similarities and Differences
Individual and Culture
What Influences a Country's Culture?
The Model of Logical Levels
Examples of Cultural Influence on Logical Levels
Online Activity: Logical Levels
Online Activity: Special Features of Cultures
Further Reading
Literature
External Test - Unit 1
Cultural Groups
Logical Levels
Unit 2: Cultural Dimensions
Learning Outcomes and Outline of Unit 2
Introduction-Question
Section 1: Cultural Dimensions of Hall (50’s)
Cultural Dimensions of Hall - The 3 Dimensions
Online Activity: Cultural Dimensions of Hall
Section 2: Cultural Dimensions of Hofstede (70’s)
Geert Hofstede’s Five Dimensional Model - The 5 Dimensions
Online Activity: Dimensions of Hofstede
Section 3: Cultural Dimensions of Trompenaars (80’s)
Cultural Dimensions of Trompenaars - The 7 Dimensions
Online Activity: Dimensions of Trompenaars
Online Activity: The Dilemma
Section 4: Cultural Dimensions of Lewis (90’s)
Lewis - Clustering Cultural Dimensions - The 3 Dimensions
Online Activity: Clustering Dimensions
Section 5: The GLOBE Study (2007)
The GLOBE Study - The 9 Dimensions
The 9 Dimensions in Detail
Online Activity: Origin of Dimensions
Section 6: Importance and Use of Cultural Dimensions
How to use the Cultural Dimensions
The Square of Values
Online Activity: Positive and Negative Extremes
Further Reading
Literature
External Test - Unit 2
Identifiying Cultural Conflicts
Taking Different Perspectives
Podcast
The 5-Dimensional Model of Geert Jan Hofstede - Interview
Unit 3: Communication, Prejudice and Racism
Learning Outcomes and Outline of Unit 3
Introduction-Question
Section 1: Communication and Perception
Optical Illusions
Communication
How Does Communication Function? Levels and Signs
Avoiding Misunderstandings
Online Activity: Active Listening
Online Activity: I-Statements instead of You-Statements
Section 2: Intercultural Communication
Intercultural Communication
Examples of Cultural Misunderstanding
Do's and Taboos
Online Activity: Different Gestures
Online Activity: Differences in Verbal and Non-verbal Communication
Section 3: Stereotypes, Prejudices and Racism
Prejudice and Stereotype
Functions of prejudices
Reflexive Loop
Social Exclusion and Racism
Online Activity: Are You Prejudiced?
Online Activity: Italian Time
Further Reading
Literature
External Test - Unit 3
Intercultural Communication Training
Prejudices
The King of Shravasti
Podcast
Culture and Perception - Interview with Ulrich Kühnen
Unit 4: Diversity and Gender
Learning Outcomes and Outline of Unit 4
Introduction-Question
Section 1: Diversity
Diversity
Manifestations of Diversity
The Diversity Umbrella
Online Activity: Examples of Diversity
Section 2: Diversity Management
Diversity Management
Personnel Strategies for Diversity Management
Monocultural and Multicultural Organisational Culture
Advantages of Diversity Management
Online Activity: Meeting Climate Survey
Section 3: Gender
Gender
Gender – Biologically Determined?
Inequality Among Men and Women
Gender Analysis
Gender Mainstreaming
Online Activity: Is there a Glass Ceiling?
Online Activity: Thoughts About Men and Women
Further Reading
Literature
External Test - Unit 4
Managing Diversity
Podcast
Diversity Management - Interview with Alexis Rossi
Unit 5: Intercultural Business
Learning Outcomes and Outline of Unit 5
Introduction-Question
Section 1: Intercultural Differences in Corporate Cultures
Intercultural Differences in Corporate Cultures
Trompenaars' Four Types of Corporate Culture
Online Activity: Problems Arising from the Convergence of Different Corporate Cultures
Section 2: Intercultural Leadership
Organisational Cultures
Decision Making, Motivation and Feedback
Management Styles
Online Activity: Classification of Management Styles
Online Activity: What Kind of Leader are You?
Section 3: Intercultural Negotiation and Conflict Resolution
Intercultural Communication in Negotiations
Negotiation in an Intercultural Context
Checklist for Preparation for Negotiations
Mediation
Online Activity: The Contract
Section 4: Intercultural Marketing
Marketing-Mix Instruments in Intercultural Context
Product policy
Pricing policy
Communication policy
Distribution policy
Examples
Online-Activity: The Correct Marketing-Mix
Further Reading
Literature
External Test - Unit 5
„A Swedish team leader in Indonesia“
Podcast
Intercultural Business - Interview with Karl Oks
Unit 6: Intercultural Competence
Learning Outcomes and Outline of Unit 6
Introduction-Question
Section 1: Different Stages of Cultural Sensitivity
Culture Shock
The "Cultural Sensitivity Scale" of Bennett
Online-Activity: Stages
Online-Activity: Classifying in Bennett's Scale
Section 2: Intercultural Competence
Intercultural Competence
Three Levels of Cultural Competence
The Model of Intercultural Competence as an Integrative Transfer Competence
Beneficial Characteristics for Learning Intercultural Competence
Online-Activity: The Three Levels of Intercultural Competence
Section 3: On the Way to Intercultural Competence - Practicing Intercultural
How Can One Debate Properly?
Change of Perspective and Context-Reframing
Summary
Further Reading
Literature
External Test - Unit 6
Instructions for Dealing with Intercultural Conflict Situations
Podcast
Interview with D.K.Deardorff about Intercultural Competence
Summary Crossword Puzzle
Intercultural Crossword Puzzle
Final Exercise (Optional)
Case: Missouri Computational Company (MCC)
Bibliography
List of Podcasts
Bibliography of all Units
Sources of Images
List of Figures
List of Tables
Info
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